Program Services News

ETR Associates' Publishing Division today announced the launch of a new product series called Living Pamphlets. Living Pamphlets take into account how people of all ages are expanding the ways they learn beyond the printed word. Youth in particular are receptive to learning through forms of electronic media, especially video. To address these changing needs, ETR's Living Pamphlet Series bundles content-rich educational pamphlets with fun and engaging online videos. The online videos reinforce the pamphlet messages in an entertaining way. Users read the pamphlet, then go online to watch the video, followed by possible discussion of the topic.

The first product in this series targets young adults of legal drinking age and is titled "What's a Drink?" The pamphlet defines in simple language what a standard drink is. It discusses the alcohol content of wine, beer, liquor and mixed drinks, and illustrates how similar drinks can contain different amounts of alcohol. It also suggests ways to set a limit and stay under it. The humorous 3-minute online video features Surly, a 4-year-old Australia Cattle Dog, along with two college students who learn what a drink actually is. The video promotes responsible drinking and reinforces the messages in the pamphlet.

ETR Associates' Publishing Division will launch three more products in the Living Pamphlet Series during the second half of 2010. For more information or to watch the "What's a Drink?" video please go to http://pub.etr.org/ProductDetails.aspx?id=40000&itemno=477